ETH Fighter Privacy Policy

Date last edited - 09/06/2020

This privacy policy applies between you, the User of this Website and The  Digital Asset Group Ltd trading as ETH Fighter the owner and provider of this Website. ETH Fighter  takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

By using the Website or submitting information to us through or in connection with the Website or by any other means, you signify your consent to our collection, use and disclosure of your personal information in accordance with this privacy policy. If you do not agree with this privacy policy, you must not use the Website or submit information to us. This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at:

For purposes of the applicable Data Protection Laws, ETH Figther is the "data controller". This means that  ETH Fighter determines the purposes for which, and the manner in which, your Data is processed.


In this privacy policy, the following definitions are used:

  • Data: collectively all information that you submit to ETH Fighter via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
  • Cookies: a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below ( Cookies);
  • Data Protection Laws: any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;
  • GDPR: the General Data Protection Regulation (EU) 2016/679;
  • ETH Fighter, we or us: The Digital Asset Group Ltd trading as ETH Fighter, a company incorporated in England and Wales with registered number 11524443 whose registered office is at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.
  • UK and EU Cookie Law: the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;
  • User or you: any third party that accesses the Website and is not either (i) employed by ETH Fighter and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to ETH Fighter and accessing the Website in connection with the provision of such services; and
  • Website: the website that you are currently using, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

Contacting ETH Fighter

You can contact ETH Fighter by email at:

Data that we collect

We may collect the following Data, which includes personal Data, from you: name; email address; cookies; usage data. In each case, in accordance with this privacy policy.

Further detail on the Data collected is provided in this privacy policy or by explanation texts presented to you prior to the Data collection.

How we collect data

We collect Data in the following ways:

  • data is given to us by you ; 
  • data is received from other sources; and
  • data is collected automatically.

Data that is given to us by you

ETH Fighter  will collect your Data in a number of ways, for example:

  • when you contact us through the Website, by telephone, post, e-mail or through any other means;
  • when you elect to receive marketing communications from us;
  • when you use our services;

in each case, in accordance with this privacy policy.

Data that is received from third parties sources

In certain circumstances, ETH Fighter will receive Data about you from trusted data partners and publicly available third party sources. Where appropriate, these data partners will have already obtained permission from you and / or notice will have been given for them to pass your information to us.

ETH Fighter ensures at all times to have an appropriate lawful ground for processing personal data which, for marketing purposes, will be based on either consent or legitimate interest;

Data that is collected automatically

To the extent that you access the Website, we will collect your Data automatically, for example:

  • we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, browser type, platform type, the date, times and frequency with which you access the Website and the way you use and interact with its content.
  • we will collect your Data automatically via cookies that may uniquely identify your browser, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".

Our use of Data

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

  • Improvement of our products/services;
  • transmission by email of marketing materials that may be of interest to you;
  • Contact for market research purposes which may be of interest to you;
  • Data analytics
  • Contacting you
  • Interaction with data collection platforms and other third parties
  • Managing contacts and sending messages
  • Managing support and contact requests
  • Tag management
  • to obtain information from you required to perform the contract between us;

in each case, in accordance with this privacy policy.

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).

We may use your Data to show you ETH Fighter adverts and other content on other websites. If you do not want us to use your data to show you ETH Fighter adverts and other content on other websites, please turn off the relevant cookies (please refer to the section headed "Cookies" below).

Who we share Data with

We may share your Data with the following groups of people in charge or involved with this Website for the following reasons:

  • Our employees (admin, sales, marketing, legal, development) and professional advisors in order for us to perform the contract between us and to enable us to manage our marketing communications with you;
  • third party service providers who provide services to us which require the processing of personal data ((such as third-party technical service providers, hosting providers and IT companies) in order for us to perform the contract between us and to enable us to manage our marketing communications with you;

in each case, in accordance with this privacy policy.

Data security

We will use technical and organisational measures to safeguard your Data. There are no public interfaces providing access to your user Data and we store your Data on secure servers and employees and service providers leverage encrypted protocols and 2 factor authentication wherever possible to ensure your Data is secure.

Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this email address:

Data retention time

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request that the Data be deleted.


  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

We may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, We may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

Users may exercise certain rights regarding their Data processed by ETH Fighter.

If you are a resident of the European Economic Area (EEA), or are accessing this Website from within the EEA, you may have the right to request: access to, correction of, deletion of; portability of; and restriction or objection to processing, of your personal data, from us. This includes the “right to be forgotten.” Further up to date information on your rights can be found on the ICO’s website.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this email address: If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website.

It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Data location and transfers

Data is processed where the parties involved in the processing are location, in the United Kingdom. Data which we collect from you may be stored and processed in and transferred to countries outside of the European Economic Area (EEA). For example, this could occur if our servers are located in a country outside the EEA or one of our service providers is situated in a country outside the EEA.

We will only transfer Data outside the EEA where it is compliant with data protection legislation and the means of transfer provides adequate safeguards in relation to your data, eg by way of data transfer agreement, incorporating the current standard contractual clauses adopted by the European Commission, or by ensuring the organisation in receipt of the Data is signed up to the EU-US Privacy Shield Framework, in the event that the organisation is based in the United States of America. To ensure that your Data receives an adequate level of protection, we have put in place appropriate safeguards and procedures with the third parties we share your Data with. This ensures your Data is treated by those third parties in a way that is consistent with the Data Protection Laws.

Links to other websites

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This Privacy Policy does not extend to your use of such websites. You are advised to read the Privacy Policy or statement of other websites prior to using them.

Changes to this privacy policy

ETH Fighter reserves the right to change or add conditions contained in this privacy policy from time to time as we may deem necessary or as required by law, without notice to you. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.  It is therefore strongly recommended to check this privacy policy often, referring to the date of the last changes listed at the top of the policy.

Cookie Policy

Date last edited - 16/6/2020

What are cookies?

Cookies are small text files that are stored on your computer’s browser directory by websites that you visit. They are used to make websites more efficient, for example remembering your registered login information or allowing you to resume where you left off, as well as providing information to the owners of the site.

ETH Fighters use of cookies

This Website may place and access certain Cookies on your computer. ETH Fighter uses Cookies to improve your experience of using the Website and to improve our range of services. ETH Fighter has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. It is entirely your choice whether you consent to share this information. If you do consent, you can accept cookies by clicking ‘OK’ on the message bar and continue browsing. You don’t need to do anything further. By giving your consent to the placing of Cookies, you are enabling ETH Fighter to provide a better experience and service to you.

You may deny consent to the placing of Cookies simply by leaving the Website. Alternatively, you can go to your browser settings, clear your cookies and choose not to accept any others. Further instruction on how to do so can be found below under the ‘Disabling cookies’ heading. Please note that by disabling cookies, you will lose your site preferences and it, therefore, may affect how this Website and other websites work for you.

There are a number of purposes for ETH Fighter using cookies, including;

Ensuring the smooth functionality and of this Website and Improving your overall experience when using this Website (‘Strictly Necessary’ cookies) Analysing the performance of and functionality of the Website and ultimately improve it (‘Analytical/Performance’ cookies) Tailoring the content that you see, such as adverts or personalisation, to ensure it is relevant to you (‘Functionality’ and ‘Targeting’ cookies)

Types of cookie

Cookies used on this Website are either;

  • Persistent cookies; These are Cookies that are reactivated each time you visit our site and may remain on your device or computer for a predetermined period of time or
  • Session cookies; The above types of Cookie could be session Cookie; a Cookie that remains on your computer or device only until you close your browser.

ETH Fighter and third party cookies

We may also allow our trusted providers of external services to place cookies on your device including, for example, advertising networks or web traffic analysis services such as Google Analytics. These cookies are intended to obtain information to help them provide services to ETH Fighter. These cookies are likely to be analytical/performance cookies or targeting cookies.

The use and collection of your information by these third-party advertisers and ad servers is governed by the relevant third-party’s privacy policy and is not covered by our Privacy Policy.

The Website may also use other technologies, similar to cookies, such as web beacons and tracking URLs to obtain Data about users. We may also use web beacons and tracking URLs within our email marketing to you to help us determine whether you have opened a certain message or accessed a link.

Disabling cookies

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser. You may find these links helpful:

  • Cookie settings in Chrome
  • Cookie settings in Safari
  • Cookie settings in Firefox
  • Cookie settings in Internet Explorer

You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.


To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this email address: